Overview:
In the first phase, you’ll build a strong foundation in sales and marketing fundamentals. You’ll learn the core principles, cycles, and channels while diving into both sales and marketing basics. By the end of this phase, you will have a clear understanding of prospecting, lead generation, digital channels, and the tools that support effective customer relationship management.

Detailed Breakdown:

• Week 1: Introduction & Fundamentals

  • Core Topics:

    • Overview of sales and marketing fundamentals

    • Understanding sales cycles, marketing channels, and the interplay between both disciplines

  • Learning Outcomes:

    • Grasp the foundational concepts of sales and marketing

    • Recognize how various channels and cycles drive business growth

• Week 2: Sales Essentials

  • Core Topics:

    • Prospecting techniques and lead generation strategies

    • Relationship management and initial engagement tactics

  • Learning Outcomes:

    • Develop effective strategies for identifying and nurturing potential customers

    • Learn how to create and manage a healthy sales pipeline

• Week 3: Marketing Essentials

  • Core Topics:

    • The 4 Ps (Product, Price, Place, Promotion) and market segmentation

    • Crafting value‑driven marketing messages

  • Learning Outcomes:

    • Understand how to segment markets and tailor messaging

    • Learn the basics of positioning a product or service effectively

• Week 4: Digital Sales & Social Selling

  • Core Topics:

    • Digital sales techniques and leveraging online channels

    • Social selling strategies using social media to connect and engage

  • Learning Outcomes:

    • Integrate digital tools into your sales process

    • Use social platforms for relationship building and lead nurturing

• Week 5: CRM & Digital Tools

  • Core Topics:

    • Introduction to CRM systems and best practices for managing customer data

    • Exploring digital tools for automation and analytics in both sales and marketing

  • Learning Outcomes:

    • Learn how to select and use CRM platforms effectively

    • Gain hands‑on experience with automation tools to streamline processes

• Week 6: Sales Funnels, Messaging & Data‑Driven Strategies

  • Core Topics:

    • Designing and optimizing sales funnels for maximum conversion

    • Developing cohesive marketing communications, advertising strategies, and using data to refine tactics

  • Learning Outcomes:

    • Build integrated sales funnels that align with marketing messages

    • Understand the importance of using metrics to guide strategy

  • Project Component:

    • Start drafting a basic sales and marketing plan for a product, setting the stage for further refinement in later phases.

Overview:
In this phase, you’ll expand upon your foundational knowledge by exploring advanced sales techniques and digital marketing strategies. The focus is on refining your approach with consultative selling, data-driven insights, and multi‑channel integration. You’ll also learn to leverage modern technologies like AI‑driven tools to optimize campaigns and enhance customer experiences.

Detailed Breakdown:

• Week 7: Advanced Sales Techniques

  • Core Topics:

    • Consultative selling methods, negotiation tactics, and closing strategies

  • Learning Outcomes:

    • Master complex sales conversations and move prospects effectively through the sales funnel

    • Develop techniques to build trust and add value during the sales process

• Week 8: Advanced Digital Marketing & CRM Enhancements

  • Core Topics:

    • Deep dive into SEO, PPC, and content strategy

    • Enhancing CRM processes and automating sales workflows

  • Learning Outcomes:

    • Integrate advanced digital marketing techniques into your overall strategy

    • Learn to optimize CRM use for improved lead management and conversion

• Week 9: Consumer Behavior & Multi‑Channel Integration

  • Core Topics:

    • Understanding consumer behavior and advanced market segmentation

    • Strategies for integrating multiple marketing channels

  • Learning Outcomes:

    • Analyze consumer insights to drive strategic decision‑making

    • Develop a cohesive approach that leverages various channels effectively

• Week 10: Sales Analytics & Performance Metrics

  • Core Topics:

    • Setting key performance indicators (KPIs) and measuring sales effectiveness

    • Utilizing data analytics to forecast trends and optimize performance

  • Learning Outcomes:

    • Gain proficiency in interpreting sales data and using it to refine tactics

    • Implement a data‑driven approach to continuously improve campaign outcomes

• Week 11: Brand Messaging & Customer Experience

  • Core Topics:

    • Refining brand messaging and positioning for a competitive edge

    • Enhancing customer experience management across touchpoints

  • Learning Outcomes:

    • Develop clear, compelling brand messages that resonate with target audiences

    • Learn strategies to improve customer satisfaction and loyalty

• Week 12: Innovative Technologies & Mid‑Project Review

  • Core Topics:

    • Exploring account‑based marketing, influencer partnerships, and AI‑driven sales technologies

    • Mid‑project review: Integrate learnings into an advanced sales and marketing campaign plan

  • Learning Outcomes:

    • Understand emerging technologies and their role in modern sales and marketing

    • Present a refined, data‑backed campaign plan that reflects advanced strategies

Overview:
The final phase is dedicated to applying your knowledge in a real‑world setting. You will work on a comprehensive capstone project that involves planning, executing, and optimizing an integrated sales and marketing campaign. This phase focuses on live (or simulated) campaign execution, in‑depth performance analysis, and professional presentation skills.

Detailed Breakdown:

• Weeks 13–14: Campaign Planning & Strategy Formulation

  • Core Topics:

    • Define clear campaign objectives, segmentation, and tailored messaging

    • Build detailed automation workflows and outline multi‑channel tactics

  • Learning Outcomes:

    • Translate advanced theoretical knowledge into a structured, actionable campaign strategy

    • Develop a comprehensive project plan that aligns with business objectives

  • Activities:

    • Workshops, mentor sessions, and collaborative planning sessions to refine campaign details

• Weeks 15–16: Execution, Optimization & Final Presentation

  • Core Topics:

    • Launch the campaign in a live or simulated environment, monitor performance, and make real‑time optimizations

    • Perform a comprehensive reporting and ROI analysis, integrating feedback for final adjustments

    • Prepare a professional portfolio and final presentation for industry experts

  • Learning Outcomes:

    • Gain hands‑on experience in executing a multi‑channel campaign and adapting strategies based on live data

    • Build confidence in presenting your work and articulating campaign success metrics

  • Activities:

    • Live data analysis sessions, group reviews, final project presentation, and Q&A with industry professionals

• Final Capstone Deliverable:

  • A comprehensive case study that includes your campaign’s initial strategy, execution details, iterative changes based on performance data, final outcomes, and key learnings.

  • A polished presentation designed for an industry panel, showcasing your ability to drive and analyze effective sales and marketing campaigns.