Objective: Build a solid foundation in entrepreneurial thinking, opportunity analysis, market validation, and essential startup skills, including business models, branding, legal aspects, and planning.

Week 1: Entrepreneurial Mindset & Opportunity Recognition

• Topics:

  • Traits of successful entrepreneurs

  • Opportunity identification methods

  • Real-world examples and founder stories

• Outcome:
  Develop a personal entrepreneurial framework and identify a potential market problem worth solving.

Week 2: Business Models & Value Proposition Design

• Topics:

  • Business Model Canvas (BMC)

  • Creating a unique value proposition

  • Customer profiles and jobs-to-be-done

• Outcome:
  Map out a business model and value proposition aligned with a customer segment.

Week 3: Market Research & Lean Validation

• Topics:

  • Surveys, interviews, and competitor analysis

  • Minimum Viable Product (MVP) concepts

  • Lean Startup methodology

• Outcome:
  Conduct validation experiments to assess demand and feasibility.

Week 4: Financial & Legal Basics

• Topics:

  • Budgeting and forecasting for startups

  • Legal entity formation and intellectual property

  • Common startup compliance issues

• Outcome:
  Draft a simple startup budget and choose a suitable business structure.

Week 5: Branding, Sales, & Digital Tools

• Topics:

  • Creating a startup identity (name, logo, tone)

  • Sales funnel basics and CRM usage

  • Productivity and collaboration tools (Notion, Trello, Slack, etc.)

• Outcome:
  Create brand assets and map a basic sales funnel using digital tools.

Week 6: Pitch Workshop & Business Concept Presentation

• Topics:

  • Building a compelling pitch deck

  • Storytelling for founders

  • Feedback from mentors and peers

• Outcome:
  Deliver a structured business idea pitch with validated research and business model.

Objective: Deepen your understanding of growth, innovation, financial management, and leadership. Learn what it takes to scale, secure investment, manage risks, and build a long-term business strategy.

Week 7: Advanced Business Models & Disruption

• Topics:

  • Platform models, subscription models, B2B vs B2C

  • Disruptive innovation frameworks (Clayton Christensen)

• Outcome:
  Evolve your business model with scalable innovation and pricing strategies.

Week 8: Go-to-Market Strategy & Product Development

• Topics:

  • Launch plans and GTM roadmaps

  • Agile product development cycles

  • Customer feedback loops

• Outcome:
  Design a GTM strategy and product roadmap for your MVP.

Week 9: Fundraising & Investor Relations

• Topics:

  • Angel investors, VCs, and crowdfunding platforms

  • Pitching to investors and understanding term sheets

  • Cap tables and valuation basics

• Outcome:
  Prepare a funding strategy and financial forecast with potential investor Q&A.

Week 10: Scaling Operations & Building a Team

• Topics:

  • Growth operations and supply chain basics

  • Recruitment, company culture, and remote teams

  • Leadership roles for founders

• Outcome:
  Outline a team/org structure and identify key hires for growth.

Week 11: Digital Marketing & Business Analytics

• Topics:

  • Growth hacking, performance marketing, and CAC vs LTV

  • Google Analytics, social metrics, and KPI dashboards

• Outcome:
  Create a marketing plan and identify key metrics to track.

Week 12: Simulation: Pitch Like a Pro

• Topics:

  • Investor pitching drills

  • Common pitfalls and red flags

  • Real-time feedback and iteration

• Outcome:
  Deliver a simulated investor pitch with refined messaging and storytelling.

Objective: Put everything into practice by building a functioning business concept, complete with MVP or prototype, branding, GTM, financials, and a polished investor pitch deck. Receive mentorship, feedback, and real-world exposure.

Weeks 13–14: Capstone Planning & Prototyping

• Activities:

  • Finalize business model, value prop, and target market

  • Design and develop MVP or prototype

  • Assemble investor-ready pitch deck and branding assets

• Outcome:
  Complete a functional MVP and business plan, aligned with investor expectations.

Weeks 15–16: Demo Day Prep & Industry Presentation

• Activities:

  • Mentorship sessions with founders and VCs

  • Pitch deck reviews, storytelling coaching, and demo polishing

  • Final pitch to a panel of investors and industry professionals

• Outcome:
  Present a complete business concept with a clear path to execution, growth, and investment.

Final Deliverables:

• Business model & executive summary

• MVP or working prototype demo

• Financial projections

• Investor-ready pitch deck

• Team/org structure and growth roadmap

• Branding and go-to-market plan