Week 1: Introduction to digital marketing – channels, trends, and strategies.
Week 2: SEO basics – website analytics, keyword research, on‑page SEO.
Week 3: Content marketing fundamentals – strategy and storytelling.
Week 4: Social media marketing – platform overviews and engagement.
Week 5: Email marketing – campaign creation and best practices.
Week 6: PPC advertising basics – Google Ads and budget planning.
Week 7: Building a digital marketing strategy.
Week 8: Influencer marketing – identifying and engaging influencers.
Week 9: Affiliate marketing fundamentals.
Week 10: Analytics and reporting – setting KPIs with tools like Google Analytics.
Week 11: Overview of marketing automation and CRM tools.
Week 12: Project: Develop a digital marketing strategy for a case study.
Week 13: Advanced SEO – technical SEO and backlink strategies.
Week 14: Advanced PPC – retargeting, ad extensions, and conversion tracking.
Week 15: Advanced content marketing – brand voice and content calendars.
Week 16: Social media advertising – deep dive into platform‑specific ad strategies.
Week 17: Data‑driven digital marketing – segmentation and attribution models.
Week 18: Conversion Rate Optimization (CRO) – A/B testing and landing page design.
Week 19: Video marketing and YouTube strategy.
Week 20: Mobile marketing – app marketing and SMS campaigns.
Week 21: Marketing automation – advanced email drip campaigns and CRM integration.
Week 22: Emerging trends – voice search, AI, and chatbots.
Week 23: Case studies – analysis of successful campaigns.
Week 24: Mid‑project review: Present an advanced campaign plan.
Plan a comprehensive digital marketing campaign for a real/simulated business.
Launch and optimize campaigns, monitor analytics, and iterate strategies.
Final integration, detailed reporting and ROI analysis, portfolio development, and final presentation.
Develop integrated strategies across social media, SEO/SEM, and content marketing.
Master data analytics and campaign optimization techniques.
Learn conversion optimization and customer engagement best practices.
Gain hands-on experience with digital advertising and performance measurement.
At LeapSchool, we understand that choosing a course can be challenging. Our academic advisors are available to help you assess your interests and career goals. You can also explore our detailed course guides, watch sample sessions, and read our courses details to guide your decision.
Getting started is simple! Just enroll in the course of your choice through our website. Once you’ve completed the enrollment process, you’ll gain immediate access to our interactive learning platform and introductory modules.
Not at all! Our programs are designed for learners at all levels. We provide foundational content for beginners while also offering advanced modules for those with prior experience.
Our live sessions are held online, allowing you to interact in real time with instructors and fellow learners. If you’re unable to attend a live session, recordings are available so you won’t miss a beat.
At LeapSchool, we believe that quality education should know no boundaries. That’s why our courses are available for just $10 per month globally and at a special rate of NGN15,000 for students in Nigeria. We’re on a mission to empower Africans and learners worldwide, making world-class education accessible to everyone.
Our courses are designed to provide an immersive, hands-on learning experience with durations ranging from 6 to 9 months. This carefully structured timeline ensures you gain the practical skills and comprehensive knowledge needed to excel in your chosen field.
support@leapschool.africa, hello@leapschool.africa
+234 704 963 3364, +234 902 708 0742, +234 704 474 1071
Deleware, United States
8 The Green, Ste A, Dover, Delaware, 19901 United States.
Lagos State, Nigeria
Block 59, Plot 12B Kusenla Rd, Ikate, Lekki Lagos.
42 Olowu St, Opebi 101233, Ikeja, Lagos, Nigeria.
Imo State, Nigeria
87, Tetlow Road, After School Road Junction Owerri, Imo State.